Case Study#APBEasterStyle
#APBEasterStyle
Social Media Campaign
How KMK Digital Studio planned, executed and delivered a fully organic UGC competition that grew 1,571 followers and generated a 14.14% engagement rate — zero paid ads.
Access Park Bellville · 27 March – 18 April 2026 · KMK Digital Studio
The Client & The Challenge
Access Park Bellville
Cape Town's premier multi‑brand retail park with 50+ stores including New Balance, Cable & Co, Jockey, Factory 88, Superga, FG Perfumes, Vital Shop, Cape Aqua and The Leather Crafts Man.
What KMK manages: Website management, Facebook & Instagram content, community management, campaign strategy & execution.
The Challenge
Drive foot traffic to Access Park Bellville during Easter & school holidays — one of retail's most competitive windows. Grow social following and showcase tenant stores — all without a paid advertising budget.
Constraints: Zero ad budget, 17‑day window, 8 tenant stores to coordinate, everything by one person (strategy to reporting).
Our Approach — From Idea to Execution
📄 01 · Proposal & Buy‑In
Drafted full campaign proposal, pitched to centre manager, secured sign‑off. Created tenant outreach document.
Drafted full campaign proposal, pitched to centre manager, secured sign‑off. Created tenant outreach document.
🤝 02 · Tenant Sponsorship
Approached 8 stores individually, secured R7,800+ in prizes, structured three prize tiers.
Approached 8 stores individually, secured R7,800+ in prizes, structured three prize tiers.
📅 03 · Campaign Layout
17‑day content calendar (27 Mar – 12 Apr). Mapped launch, spotlights, UGC roundups, countdown, winner announcement.
17‑day content calendar (27 Mar – 12 Apr). Mapped launch, spotlights, UGC roundups, countdown, winner announcement.
✍️ 04 · Content Creation
Wrote 19+ post captions with hashtags, tags, CTAs. Designed graphics on Canva, scheduled via Meta Business Suite.
Wrote 19+ post captions with hashtags, tags, CTAs. Designed graphics on Canva, scheduled via Meta Business Suite.
💬 05 · Community Management
Monitored comments/DMs daily, moderated entries, managed winner selection & DM follow‑up.
Monitored comments/DMs daily, moderated entries, managed winner selection & DM follow‑up.
Campaign Structure — 17 Days, 19 Posts
- LAUNCH – 27 Mar
- STORE SPOTLIGHTS – 28 Mar – 9 Apr
- UGC ROUNDUPS – 29 Mar, 5 Apr
- COUNTDOWN – 10–12 Apr
- WINNERS – 18 Apr
Prize Structure
🥇 1st Place — R5,250
Premium Style Bundle: Cable & Co, New Balance, FG Perfumes, Jockey
Premium Style Bundle: Cable & Co, New Balance, FG Perfumes, Jockey
🥈 2nd Place — R1,750
Lifestyle & Leisure Bundle: Factory 88, Vital Shop, FG Perfumes, Jockey + Goodie Bag
Lifestyle & Leisure Bundle: Factory 88, Vital Shop, FG Perfumes, Jockey + Goodie Bag
🥉 3rd Place — R800
Finishing Touches Bundle: Cape Aqua, Superga, The Leather Crafts Man, Jockey
Finishing Touches Bundle: Cape Aqua, Superga, The Leather Crafts Man, Jockey
Participating Stores
Cable & Co — R3,000 New Balance — R1,500 FG Perfumes — R1,000 (×2) Factory 88 — R500
Vital Shop — R500 + Goodie Bag Jockey — R250 (×3) Cape Aqua — R250 Superga — R100 The Leather Crafts Man — R200
Content Samples — Captions & Scheduling
📅 DAY 1 — 27 Mar (Competition Launch)
🐣 EASTER STYLE JUST GOT REWARDED! 🐰 Win R7,800+ in vouchers! 1️⃣ Shop 2️⃣ Snap 3️⃣ Post with #APBEasterStyle & tag @AccessParkBellville. Or enter online: follow + tag 3 friends.
🐣 EASTER STYLE JUST GOT REWARDED! 🐰 Win R7,800+ in vouchers! 1️⃣ Shop 2️⃣ Snap 3️⃣ Post with #APBEasterStyle & tag @AccessParkBellville. Or enter online: follow + tag 3 friends.
📅 DAY 2 — 28 Mar (Cable & Co Spotlight)
Step up your sneaker game this Easter with @cableandco! 👟✨ They contributed a R3,000 voucher to our Grand Prize. Pop in, snap your pic and WIN.
Step up your sneaker game this Easter with @cableandco! 👟✨ They contributed a R3,000 voucher to our Grand Prize. Pop in, snap your pic and WIN.
📅 DAY 16 — 11 Apr (Final Call)
🚨 LAST DAY TO ENTER! Tomorrow is the FINAL DAY. Shop, post and tag. Winners announced 18 April. Good luck! 🍀
🚨 LAST DAY TO ENTER! Tomorrow is the FINAL DAY. Shop, post and tag. Winners announced 18 April. Good luck! 🍀
Campaign Results — The Numbers
1,571
New Followers
100% Organic
14.14%
Instagram Engagement Rate
R0
Ad Spend
Zero Paid
R7,800+
Prize Value Secured
16,513
Total Instagram Views
546
Organic Interactions
32
Posts in 17 Days
+1,444
Facebook Followers
+127
Instagram Followers
3,532
Website Page Views
1,694
Unique Site Visits
Campaign Highlights — What Worked
🏆 Top Performing Post — 31 March
Reach: 511 · Views: 959 · Interactions: 143
Outperformed average by 4× in reach and 10× in interactions.
Reach: 511 · Views: 959 · Interactions: 143
Outperformed average by 4× in reach and 10× in interactions.
💬 Concurrent Community Buzz — 6 April
229 comments in a single day
Note: A non‑campaign post (Clicks store opening) also received 229 comments during this period, highlighting the centre’s engaged local audience.
229 comments in a single day
Note: A non‑campaign post (Clicks store opening) also received 229 comments during this period, highlighting the centre’s engaged local audience.
🔗 Shares Spike — 10 April
32 shares in one day · Saves: 9 on 8 April
Content spread beyond existing followers.
32 shares in one day · Saves: 9 on 8 April
Content spread beyond existing followers.
🌐 Website Impact
3,532 page views · 1,694 unique visits · 2.24 pages/visitor. Google drove 1,119 visits (59.78%). People searched for T&Cs, store lists and prize details.
3,532 page views · 1,694 unique visits · 2.24 pages/visitor. Google drove 1,119 visits (59.78%). People searched for T&Cs, store lists and prize details.
📈 Sustained Daily Engagement
Avg daily likes (Week 1): 15.33 · Avg likes per post: 8.63
Steady interest throughout – no mid‑campaign drop.
Avg daily likes (Week 1): 15.33 · Avg likes per post: 8.63
Steady interest throughout – no mid‑campaign drop.
👩 Demographic Precision
69.49% women · Ages 25–54 – exactly Access Park’s target shopper.
69.49% women · Ages 25–54 – exactly Access Park’s target shopper.
April Platform Performance — Post‑Campaign
🌐 Website
Page Views: 6,169 ↑52%
Unique Visitors: 2,704 ↑56%
Daily Views: 213/day
Top Source: Google 64.85%
Page Views: 6,169 ↑52%
Unique Visitors: 2,704 ↑56%
Daily Views: 213/day
Top Source: Google 64.85%
📘 Facebook
New Followers: 1,658 gained
Total Views: 371,440 ↑273%
Reactions: 1,928 ↑768%
Top Post Reach: 221,550
New Followers: 1,658 gained
Total Views: 371,440 ↑273%
Reactions: 1,928 ↑768%
Top Post Reach: 221,550
📷 Instagram
New Followers: +125 ↑331%
Engagement Rate: 5.35 (up from 3.32)
Likes: 179 ↑251%
Cape Town audience: 66.36%
New Followers: +125 ↑331%
Engagement Rate: 5.35 (up from 3.32)
Likes: 179 ↑251%
Cape Town audience: 66.36%
All figures sourced from Metricool Analytics · Exported 2 May 2026
Why It Worked — The KMK Difference
01 End‑to‑End Ownership
One studio handled strategy, proposal, outreach, content, scheduling, community management and reporting.
One studio handled strategy, proposal, outreach, content, scheduling, community management and reporting.
02 Strategy Before Execution
Formal proposal, clear goals, structured 17‑day calendar – not just posting and hoping.
Formal proposal, clear goals, structured 17‑day calendar – not just posting and hoping.
03 Tenant Partnership
Co‑created with 8 brands, secured R7,800+ in prizes, gave each store tagged visibility.
Co‑created with 8 brands, secured R7,800+ in prizes, gave each store tagged visibility.
04 Community‑First Approach
Every comment answered, every entry acknowledged – authentic engagement.
Every comment answered, every entry acknowledged – authentic engagement.
05 Zero Paid Spend
1,571 new followers, 14.14% engagement – entirely organic. No boosted posts, no ad budget.
1,571 new followers, 14.14% engagement – entirely organic. No boosted posts, no ad budget.
06 Data‑Driven Reporting
Full analytics via Metricool, professional post‑campaign report – clear ROI evidence.
Full analytics via Metricool, professional post‑campaign report – clear ROI evidence.
What This Means For Your Business
This case study proves that a well‑structured, fully organic social media campaign — built on genuine tenant partnerships, professional content and active community management — can deliver measurable, real‑world results.
KMK Digital Studio offers exactly this for businesses in Cape Town and beyond. We handle strategy, content, scheduling, community management and reporting — so you don't have to.
Let's work together →kmkdigitalstudio.co.za · Cape Town, South Africa