Access Park Bellville — Shopping Centre Website Redesign.
A complete website redesign for Cape Town's premier shopping destination, plus a fully organic social media campaign that grew 1,571 followers — with zero paid advertising.
The Brief
The Challenge
The existing Access Park Bellville website was outdated and not mobile-friendly. With the majority of shoppers browsing on their phones, the old site was losing foot traffic before it ever reached the centre. On top of that, the centre needed to drive foot traffic during the competitive Easter retail window — with no paid advertising budget.
The Solution
We rebuilt the site from the ground up with a dynamic promotions blog and a comprehensive store directory. Then we designed and executed a fully organic 17-day UGC competition — #APBEasterStyle — securing R7,800+ in prizes from 8 tenant stores and driving record engagement across Facebook and Instagram.
Before & After
A side-by-side look at the redesign.
Outdated design
Modern, responsive design
What We Delivered
Dynamic Promotions Blog
An easy-to-update blog for ongoing promotions, keeping shoppers engaged and returning.
Store Directory
An organised store listing with location mapping so shoppers can find exactly what they need.
Mobile-First Design
A perfect shopping experience on every device, with the majority of traffic coming from phones.
#APBEasterStyle
A fully organic UGC competition. 17 days. Zero paid ads.
What The Redesign Achieved
April 2026 vs March 2026 — the month the new site and campaign went live.
Increase in website page views
Increase in unique visitors
Post interactions (Facebook)
Increase in Facebook views
Need a website that actually works for your business?
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