Your Business Has Moved On. Your Website Hasn't.
If your website was built a few years ago, it probably looks different to how your business operates today. Services have changed. Customers behave differently. Search rankings have shifted. What was once a good website is now holding you back.
KMK redesigns websites for Cape Town businesses that have outgrown their current site — without losing the SEO and content they've built up over time.
Always start with an honest assessment. Not every website needs a full redesign.
Signs Your Website Needs Attention
You don't need all of these. But if any of them sound familiar, it's worth taking a closer look.
It Looks Outdated
Websites age the way everything else does. What looked modern in 2018 looks tired in 2026. Visitors judge credibility within seconds.
It’s Slow To Load
Slow websites lose visitors before they see your content. Google also factors speed into rankings. Speed is now a business issue, not just a technical one.
It Doesn’t Work On Mobile
Most visitors find you on a phone. If your website is hard to use on a small screen, you're losing enquiries every day.
You’re Not Getting Enquiries
You get visitors, but they don't contact you. Something is stopping them — usually unclear structure, poor calls to action or missing trust signals.
You’re Not Showing On Google
You search for what you offer and your competitors appear. You don't. The website may be poorly optimised for what customers actually search.
It’s Hard To Update
Changing a phone number feels like a project. Adding a new service means contacting a developer. This slows your business down.
Your Services Have Changed
You started with three services. Now you offer five. The website only reflects what you did in 2022.
It Doesn’t Reflect Your Business
Your brand, your team, your positioning — none of it is captured on the website anymore. It feels like someone else's website.
Not Every Website Needs A Full Redesign
This is where most agencies upsell. We don't. Sometimes fixes and optimisation are enough. Sometimes a proper rebuild is the right call. We tell you honestly which one you actually need.
Fix
Small technical or content improvements to an existing website. Broken links, missing meta descriptions, outdated information, minor speed issues, contact form problems.
Optimise
Structural, SEO, performance or conversion improvements while keeping the existing design and content foundations. Better than fixing, less than a rebuild.
Rebuild
A full redesign when the current website structure, platform, design or underlying technology is no longer suitable — and would cost more to fix than to replace.
Every redesign project starts with a website health check. It's the only honest way to recommend fix, optimise or rebuild.
START WITH A HEALTH CHECK →What We Assess Before Recommending A Redesign
A proper redesign plan isn't guesswork. We look at the website itself, the search data, and what your customers are actually doing.
Structure & Navigation
How pages are organised, whether visitors can find what they need, and whether the site is easy to move through.
Design & Trust
Whether the website looks credible, up-to-date and consistent with how the business presents itself today.
Mobile Experience
Whether the website works properly on phones and tablets, and whether important contact points are easy to reach.
Speed & Performance
How quickly the website loads on different connections and devices, and where the bottlenecks are.
SEO Foundations
Page titles, meta descriptions, headings, URLs, internal links, indexing and current search visibility.
Existing Content
What content is worth keeping, what needs rewriting, what can be removed, and what new content is needed.
Conversion Points
Whether visitors have a clear path from reading to enquiring — forms, calls to action, WhatsApp, phone.
Technical Health
Platform, hosting, security setup, backups, plugins and any underlying issues that need attention.
Search Data
What keywords currently bring visitors, which pages perform best, and what SEO value needs protecting during the redesign.
What We Protect During A Redesign
A redesign should improve your website, not lose what you've already earned. This is the part most redesigns get wrong.
What We Preserve
- Your domain and email addresses
- Existing URLs where possible
- Redirects from old URLs to new ones
- SEO value from ranked pages
- Useful existing content
- Google Analytics history
- Google Search Console data
- Google Business Profile connection
What We Improve
- Page structure and navigation
- Mobile experience
- Loading speed
- SEO foundations
- Contact and enquiry flow
- Visual design and trust signals
- Security setup
- Overall clarity of the site
A redesign is not a reset. Done properly, it keeps what's working and improves what isn't.
Our Website Redesign Process
A structured approach from assessment to launch — with no surprises.
Audit
We review the existing website against speed, SEO, mobile, structure and content.
Plan
We recommend fix, optimise or rebuild, and map out exactly what changes and what stays.
Content
We review existing content, decide what to keep or rewrite, and identify gaps.
Structure
We define the new page structure and how customers will move through the site.
Design
We design the new website around your brand, your services and your customers.
Build
We build the redesigned website with SEO foundations, contact functionality and analytics.
Migrate
We move content, set up redirects, and carefully preserve SEO value from the old website.
Launch
We test everything, then take the new website live and monitor it closely.
Most redesigns take 3 to 6 weeks depending on size, content and how quickly feedback is given.
Redesigns We’ve Done
Real Cape Town businesses we've helped move from outdated websites to something that actually works.
Access Park Bellville
An outdated website that needed to serve as a central hub for tenants, promotions and customers. We rebuilt it as a responsive WordPress site with a promotions blog and a comprehensive store directory.
View the portfolio →Rooted SA
A business relying entirely on social media, with no professional website. We designed and built a brand-first website that mirrors their earthy, organic identity, with clear service pages and a proper enquiry flow.
View the portfolio →What Does A Redesign Cost?
A redesign is scoped to what your website actually needs. Here's a typical starting point.
For websites that work structurally but need updates, SEO improvements or technical fixes.
- Technical fixes
- Meta title and description updates
- Speed improvements where possible
- Broken link fixes
- Mobile usability improvements
- Contact and form improvements
- Content updates
A complete redesign for businesses whose website no longer fits how they operate today.
- Full redesign of structure and design
- Content review and rewrite where needed
- Mobile-first approach
- SEO foundations preserved and improved
- URL preservation and redirects
- Contact and conversion improvements
- Analytics and Search Console setup
- Security setup
- Post-launch support included
For websites with 10+ pages, complex structure, or that need a stronger foundation for ongoing SEO.
- Everything in Full Redesign
- Up to 10+ pages
- Expanded service architecture
- Multiple service pages
- Local SEO foundations
- Advanced internal linking
- Blog / resource structure
- Enhanced technical SEO
- Performance optimisation
- Extended post-launch support
A redesign costs more than a fresh build because we have to preserve what your existing website has already earned: URLs, rankings, backlinks, and customer trust. We won't recommend a rebuild if a fix would genuinely work — that would be dishonest and bad for both of us.
What Happens After Your Website Is Redesigned?
A redesigned website is a fresh start — but it still needs the same ongoing care as any other website. Our Grow and Growth+ plans include penetration testing and vulnerability scanning.
Manage It Yourself
We build websites you can update yourself. Training is included in every project.
Monthly Care Plan
Updates, backups, security and small changes handled by KMK from R1,249/month.
Ongoing SEO + Security
Grow (R1,999/month) and Growth+ (R2,499/month) add SEO work plus quarterly or monthly penetration testing.
Frequently Asked Questions
How do I know if I need a website redesign?
Common signs: your website looks outdated, loads slowly, is hard to use on mobile, doesn't generate enquiries, isn't appearing on Google, is difficult to update, or no longer reflects your business. A website health check will tell you honestly what needs attention.
Do I need a full redesign, or can you just fix the existing website?
Not every website needs a full redesign. Sometimes fixes and optimisation are enough. We assess your website first and recommend the most cost-effective path based on structure, speed, SEO and functionality.
Will redesigning my website hurt my Google rankings?
Not if done correctly. A well-planned redesign preserves URLs, redirects old pages to new equivalents, keeps existing SEO signals and improves technical foundations. Poorly executed redesigns can lose rankings, which is why planning matters.
Can you redesign a website you didn't build?
Yes. We redesign websites built on WordPress, Wix, Squarespace, Shopify, custom HTML and other platforms. Some platforms have more limitations than others — we tell you honestly what's possible.
How long does a website redesign take?
Most redesigns take 3 to 6 weeks depending on the size and complexity of the website, how much content is being kept or rewritten, and how quickly you provide feedback and approvals.
Will I lose my content and Google rankings?
Content is migrated or rewritten as part of the project. URLs are preserved where possible, and old URLs are redirected to new equivalents where they change. We handle this carefully to protect what you've built.
How much does a website redesign cost?
Depending on scope, a redesign starts from R3,500 for fixes, R16,500 for a full redesign, or R25,000 for a larger rebuild. A website health check first helps confirm what's actually needed.
Can I keep my existing domain and email addresses?
Yes. Your domain, email addresses and business identity stay with you. A redesign changes the website itself, not who owns it.
Do you offer ongoing management after the redesign?
Yes. Monthly management plans start at R1,249/month for Care. Our R1,999/month Grow plan adds ongoing SEO plus a quarterly penetration test. Our R2,499/month Growth+ plan adds monthly penetration testing.
What if I don't like the new design?
We work in stages. You review and approve direction before we build. If something isn't right, we adjust it before final development. You're not locked into a design you didn't ask for.
Let’s Bring Your Website Up To Date
Your business has grown. Your customers have changed. Your website should reflect where you are now — not where you were three years ago. Start with an honest health check, and we'll recommend the right path forward.