#APBEasterStyle
Social Media Campaign
How KMK Digital Studio planned, executed and delivered a fully organic UGC competition that grew 1,571 followers and generated a 14.14% engagement rate — zero paid ads.
The Client & The Challenge
Access Park Bellville
Cape Town's premier multi-brand retail park with 50+ stores including New Balance, Cable & Co, Jockey, Factory 88, Superga, FG Perfumes, Vital Shop, Cape Aqua and The Leather Crafts Man.
What KMK manages: Website management, Facebook & Instagram content, community management, campaign strategy & execution.
The Challenge
Drive foot traffic to Access Park Bellville during Easter & school holidays — one of retail's most competitive windows. Grow social following and showcase tenant stores — all without a paid advertising budget.
Constraints: Zero ad budget, 17-day window, 8 tenant stores to coordinate, everything handled by one person (strategy through to reporting).
From Idea to Execution
📄 01 · Proposal & Buy-In
Drafted full campaign proposal, pitched to centre manager, secured sign-off. Created tenant outreach document.
🤝 02 · Tenant Sponsorship
Approached 8 stores individually, secured R7,800+ in prizes, structured three prize tiers.
📅 03 · Campaign Layout
17-day content calendar (27 Mar – 12 Apr). Mapped launch, spotlights, UGC roundups, countdown, winner announcement.
✍️ 04 · Content Creation
Wrote 19+ post captions with hashtags, tags, CTAs. Designed graphics on Canva, scheduled via Meta Business Suite.
💬 05 · Community Management
Monitored comments/DMs daily, moderated entries, managed winner selection & DM follow-up.
📊 06 · Reporting
Full analytics pulled from Metricool, compiled into a professional post-campaign report with clear ROI evidence.
17 Days, 19 Posts
Posting Cadence
- LAUNCH – 27 Mar
- STORE SPOTLIGHTS – 28 Mar – 9 Apr
- UGC ROUNDUPS – 29 Mar, 5 Apr
- COUNTDOWN – 10–12 Apr
- WINNERS – 18 Apr
Prize Structure
Premium Style Bundle: Cable & Co, New Balance, FG Perfumes, Jockey
Lifestyle & Leisure Bundle: Factory 88, Vital Shop, FG Perfumes, Jockey + Goodie Bag
Finishing Touches Bundle: Cape Aqua, Superga, The Leather Crafts Man, Jockey
Participating Stores
Captions & Scheduling
📅 DAY 1 — 27 Mar
Competition Launch
🐣 EASTER STYLE JUST GOT REWARDED! 🐰 Win R7,800+ in vouchers!
1️⃣ Shop 2️⃣ Snap 3️⃣ Post with #APBEasterStyle & tag @AccessParkBellville. Or enter online: follow + tag 3 friends.
📅 DAY 2 — 28 Mar
Cable & Co Spotlight
Step up your sneaker game this Easter with @cableandco! 👟✨ They contributed a R3,000 voucher to our Grand Prize. Pop in, snap your pic and WIN.
📅 DAY 16 — 11 Apr
Final Call
🚨 LAST DAY TO ENTER! Tomorrow is the FINAL DAY. Shop, post and tag. Winners announced 18 April. Good luck! 🍀
The Numbers
What Worked
🏆 Top Performing Post — 31 March
Reach: 511 · Views: 959 · Interactions: 143
Outperformed average by 4× in reach and 10× in interactions.
💬 Concurrent Community Buzz — 6 April
229 comments in a single day.
Note: A non-campaign post (Clicks store opening) also received 229 comments during this period, highlighting the centre's engaged local audience.
🔗 Shares Spike — 10 April
32 shares in one day · Saves: 9 on 8 April
Content spread beyond existing followers.
🌐 Website Impact
3,532 page views · 1,694 unique visits · 2.24 pages/visitor.
Google drove 1,119 visits (59.78%). People searched for T&Cs, store lists and prize details.
📈 Sustained Daily Engagement
Avg daily likes (Week 1): 15.33 · Avg likes per post: 8.63
Steady interest throughout – no mid-campaign drop.
👩 Demographic Precision
69.49% women · Ages 25–54 – exactly Access Park's target shopper.
April Platform Performance
🌐 Website
Page Views: 6,169 ↑52%
Unique Visitors: 2,704 ↑56%
Daily Views: 213/day
Top Source: Google 64.85%
New Followers: 1,658 gained
Total Views: 371,440 ↑273%
Reactions: 1,928 ↑768%
Top Post Reach: 221,550
New Followers: +125 ↑331%
Engagement Rate: 5.35 (up from 3.32)
Likes: 179 ↑251%
Cape Town Audience: 66.36%
The KMK Difference
01 · End-to-End Ownership
One studio handled strategy, proposal, outreach, content, scheduling, community management and reporting.
02 · Strategy Before Execution
Formal proposal, clear goals, structured 17-day calendar – not just posting and hoping.
03 · Tenant Partnership
Co-created with 8 brands, secured R7,800+ in prizes, gave each store tagged visibility.
04 · Community-First Approach
Every comment answered, every entry acknowledged – authentic engagement.
05 · Zero Paid Spend
1,571 new followers, 14.14% engagement – entirely organic. No boosted posts, no ad budget.
06 · Data-Driven Reporting
Full analytics via Metricool, professional post-campaign report – clear ROI evidence.
What this means for your business
This case study proves that a well-structured, fully organic social media campaign — built on genuine tenant partnerships, professional content and active community management — can deliver measurable, real-world results.
KMK Digital Studio offers exactly this for businesses in Cape Town and beyond. We handle strategy, content, scheduling, community management and reporting — so you don't have to.