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Analytics Report · April 2026
Access Park Bellville — April 2026 analytics report.
A full month-over-month performance breakdown for Access Park Bellville, comparing April 2026 against March 2026 — including the impact of the #APBEasterStyle campaign (27 March – 13 April).
Overall summary
April 2026 at a glance
78,424
Combined Followers
FB: 77k · IG: 1.4k
387,990
Combined Impressions
FB: 371k · IG: 16k
206
Total Posts
FB: 167 · IG: 39
108,065
Total Interactions
FB: 107.7k · IG: 235
Website analytics
accessparkbellville.co.za
| Metric | March 2026 | April 2026 | Trend |
|---|---|---|---|
| Page views | 4,047 | 6,169 | ↑ +52% |
Strong website growth: Page views climbed from 4,047 in March to 6,169 in April — a 52% increase driven largely by the #APBEasterStyle campaign sending people to the site.
Facebook analytics
Facebook performance
| Metric | March 2026 | April 2026 | Trend |
|---|---|---|---|
| Reels published | 0 | 3 | ↑ NEW |
Record-breaking month: 1,658 new followers (vs 109 in March). Views up 273%. Top post (Clicks Store Opening) reached 221,550 — a viral moment.
Instagram analytics
Instagram performance
| Metric | March 2026 | April 2026 | Trend |
|---|---|---|---|
| New followers | +29 | +125 | ↑ +331% |
| Accounts reached | — | — | ↑ +251% |
| Profile visits | — | — | ↑ +67% |
| Engagement rate | — | 5.35% | ↑ +64.06% |
| Story completion | — | — | ↑ +66.36% |
| Audience location | — | — | ↑ More local |
Campaign results
#APBEasterStyle campaign
27 March – 13 April 2026. Fully organic, zero paid advertising.
+1,571
New Followers
100% organic
107,730
Post Interactions
+52%
Website Page Views
+273%
Facebook Views
What stood out
- Top post (31 March): organic reach 511, views 959, interactions 143 → 4× avg. reach, 10× avg. interactions
- Comments spike on 6 April: 229 comments in one day
- Shares spike on 10 April: 32 shares; saves spike on 8 April: 9 saves
- Google drove 1,119 website visits (59.78% of campaign traffic) — people actively searched for Access Park
- Demographic: 69.49% women, ages 25–54 — exactly the target shopper profile
- Zero paid advertising. Every result achieved through organic content strategy: content calendars, Reels (first time on Facebook), user-generated content, and active community engagement.
Performance snapshot
April vs March 2026
| Platform | March 2026 | April 2026 | Verdict |
|---|---|---|---|
| 99,520 views | 371,440 views ↑ 273% | Easter campaign drove record growth | |
| +29 followers | +125 followers ↑ 331% | Engagement rate up to 5.35% | |
| Campaign | Launched 27 Mar | Closed 13 Apr | 1,571 organic followers, zero paid spend |
Data sources: Metricool Analytics — accessparkbellville.co.za, Facebook Page, Instagram (acc.parkbellville).
Period: 2 April – 30 April 2026. Campaign report: #APBEasterStyle 27 Mar – 13 Apr 2026.
March 2026 figures used as comparative baseline. All figures exact as exported from Metricool on 2 May 2026.
Period: 2 April – 30 April 2026. Campaign report: #APBEasterStyle 27 Mar – 13 Apr 2026.
March 2026 figures used as comparative baseline. All figures exact as exported from Metricool on 2 May 2026.
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